Kucharczyk agrees that, although followers love to see game-day fashion and other glamorous parts of WAG life, the real parts of her life are the things followers like the most.
âThe reality is that youâre all on your own,â she says. âSo many people think for some reason that the NFL is paying for all these moves or that theyâre flying you out to games, or that you get free tickets to see your husband play,â she says. âAnd then we are peeling back the curtain.â
Before going viral Allison Kucharczyk worked in interior design but had always daydreamed about trying her hand at content creation. While at first she did get rude comments, sheâs been heartened to see a change over time.
âPeople become invested and start rooting for you,â she says. âIsaac currently is a free agent, and everyoneâs like, âOh, what team are we rooting for next?â And it creates that sense of community. Itâs been really fun.â
Itâs not only been fun, itâs provided her with a way to strike out on her own and build a business. She thinks her generation of WAGs is leaning into social media primarily because it gives them opportunities they wouldnât otherwise have.
âI think itâs so cool because itâs reclaiming our independence but also still being there to support your husband,â she says.
Nearly four years into her new career, Kucharczyk is looking toward the future. Her husband is still a free agent, she just released the second season of her podcast, and her daughter is about to turn one. Kucharczyk isnât sure exactly what the next few years will bring, but sheâs excited to find out.
âI think weâve quickly realized that we like a chaotic life,â she says, âand weâre going to have our toes dipped into a bunch of different places.â
Welcome to WAG Week, Glamourâs exploration of the women and girlfriends of athletes changing the face of American sports as we know it. Check back every day this week to read all our stories, and follow us on social media for more.
