29 Best Jewelry Brands for Every Budget, Trend, and Style in 2025


Why we love it: There’s nothing quite as charming as receiving an adult friendship bracelet, and the brand’s themes—motherhood, friendship, support—deliver uplifting messages that can literally be worn on your wrist. Plus, any brand that offers easy, affordable customization is a winner.

Price range: Premade bracelets start at $25, while custom orders start at $35.

Little Words Project Girl Mom Bracelet

Little Words Project Soul Sister Bracelet

Behind the brand: Nadine McCarthy Kahane started Stone and Strand in 2013, when she was getting her MBA at Wharton.

Why we love it: This woman-run brand is dedicated to creating ethically sourced, high-quality jewelry that’s meant to be cherished and passed down. An engraved ring, for instance, will be a timeless keepsake anyone will treasure for years.

Price range: You’ll find stud earrings for $100 and investment pieces starting in the low thousands.

Stone and Strand Elegant Pear Birthstone Necklace

Stone and Strand Lab-Created Diamond Drop Earrings

Behind the brand: Connie Nam launched her brand in 2012, offering pieces inspired by the art and architecture of London, where she lives. Today, Astrid & Miyu is best known for its ear stacks, but it creates celeb-beloved bracelets, necklaces, anklets, and piercing jewelry, too.

Why we love it: The brand’s designs feel modern yet sweet. They have something for everyone, including chunky, star-studded hoops; tiny, twinkling studs you can sleep in; or matching earring and ring sets that elevate her jewelry collection.

Price range: Pieces start at $40 for a single piercing earring and go up to over $840 for solid-gold gift sets.

Astrid and Miyu Pearl Chain Drop Studs

Astrid and Miyu Pearl and Crystal Charm Bracelet

Behind the brand: Pandora hardly needs any introduction at this point, but it was founded in 1982 in Copenhagen. Its first charm bracelets launched in 2000, and it entered the United States market in 2003 to near-instant success.

Why we love it: Charm bracelets are growing in popularity, thanks to a huge trend in personalization, and Pandora offers high-quality construction with relatively accessible pricing. The brand uses sterling silver in most of its products and recently introduced lab-grown diamonds. It’s also extremely popular; if you’ve ever walked by one of the brand’s stores near a major holiday, you’ve probably seen a line out the door.

Price range: Charms start at $30, and most pieces are below $250.

Pandora Heart Clasp Studded Chain Bracelet

Pandora Engravable Rectangle Tag Pendant Necklace Set

Behind the brand: Founder Melissa Clayton was inspired by motherhood when she created Tiny Tags as a way to proudly incorporate her children’s names into her everyday wardrobe.

Why we love it: Most necklaces are customizable and can incorporate one or more names of your kids, pets, and loved ones. We particularly love how custom you can get when shopping, whether you’re looking for a locket necklace or a piece to commemorate a special date.

Price range: Most pieces will run you around $100 to $500, with a few ranging between $1,200 and $1,400 depending on the material.

Tiny Tags Square Mini Locket Necklace with Pavé Jump Ring

Behind the brand: Leilani McQuay, Glamour’s shopping producer and a former fashion buyer, channeled her passion for jewelry making into Kelm, a curated line of necklaces, earrings, and eyewear chains featuring organic pearls, cowrie shells, and multicolored beads.



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